As a user I would like to utilize an add-on for the forms on my website that will allow me to present the forms to a potential prospect/client in a more user-friendly way. What it does is allow the fields to be presented individually to set a conversational tone. It will also allow me to customize them to my desired appearance, and each conversational form can be accessed with a unique customizable permalink that I can share with my clients.

This is an official Gravity Forms Add-on.